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Reputation intelligence

Monitoring tells you what was said.
Intelligence tells you what to do.

Reputation intelligence for golf clubs: every review counted by topic, set beside the clubs you compete with, checked against what you promise, and turned into a short list of actions.

See the live demo → Golf club reputation management
Monitoring versus intelligence

Same reviews,
a different question.

Review monitoring

A new review arrived. Your average is 4.3. Here are the latest comments, and maybe a word cloud. Useful to keep an eye on things, but it leaves the interpretation to you, one review at a time.

Reputation intelligence

Pace of play is criticised in 15 of your reviews this quarter against 4 in the same quarter last year. Comparable clubs are clearly ahead of you on it. It is the first of three actions, with the reviews that show why.

The building blocks

Five ways to look at
the same reviews.

01
The ReputAI Score
Every public review on one 0–10 scale, per quarter, so platforms that rate in stars and platforms that rate in points finally add up.
02
Topics
Every review read for the same 25 topics. How often each one is praised or criticised, and what moved compared with the same season last year.
03
Benchmark
The same twelve months and platforms for your club and its peers, then topic by topic where guests are clearly more or less positive about you.
04
Positioning
Up to five things you claim, each with a verdict from your own reviews: proven, contested or contradicted. Plus the strengths you never mention.
05
AI Visibility
Whether ChatGPT, Claude and Gemini name your club when golfers ask where to play, what they say, and which websites they rely on.
→
One action plan
All of it ends in a few actions per quarter, ranked by how many reviews raise them and whether you trail your peers on them.
The rules behind the numbers

Intelligence you can
put in front of a board.

1
Counted, not estimated
The AI reads the reviews; the counts are arithmetic. The same quarter analysed twice gives the same numbers.
2
Public and private apart
What prospective guests can read and what members tell you in a survey are both read, and never added together.
3
Only beyond chance
A difference between you and a peer, or between this year and last, is only called when it is larger than chance would produce. Too few reviews means no verdict, said out loud.
4
Like for like
Every club in a comparison is measured over the same months and on the platforms they all have, so a club with more sources does not look better or worse because of it.

Applied to a whole region, the same rules produce The Reputation Files. The first edition covers 19 courses on Mallorca and more than 6,600 reviews.

Questions

Reputation intelligence,
in short.

What is reputation intelligence?

Reputation intelligence turns what guests write into decisions. Review monitoring tells you that a new review arrived and what your average rating is. Reputation intelligence tells you which topics drive that rating, how that compares with the clubs you compete with, whether what you promise holds up, and what to do first.

Is it just an AI summary of our reviews?

No. The AI reads each review and marks every topic it mentions. From there the figures are counted: how many reviews praise or criticise a topic, against which peers, in which period. The AI writes the explanation around those counts; it does not estimate them.

Why compare with the same period a year earlier?

Because golf is seasonal. More complaints about greens in August than in May can be the season, not a problem. Comparing a quarter with the same quarter a year earlier shows what actually changed.

Where does AI Visibility fit in?

More golfers ask ChatGPT, Claude or Gemini where to play. AI Visibility measures whether those assistants name your club, what they say about it and which websites they rely on, so you can see whether your reputation reaches the places where golfers now start their search.

See also: golf review management, and reputation management for golf resorts, commercial courses and members clubs.

See the intelligence, not a slideshow.

The live demo runs on a full club: score, topics, benchmark, positioning, AI Visibility and the action plan.

Request the live demo →